![]() ![]() If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. Stay tuned as Sam discusses how Black Wolf fostered customer retention and why doing it yourself may lead to higher profits. Sam recommends seeking advice from honest investors and pushing through adverse feedback if you truly believe in your brand. The brand has fostered further entrepreneurship opportunities through the founders policy of doing it yourself. Sam takes a unique approach to achieving successful growth by limiting costly outside parties and handling product, production, and promotion independently. ![]() The brand has experienced continuous sustained growth by prioritizing customer feedback to improve their products and marketing the brand themselves. Sometimes in DTC, it pays to not payīlack Wolf stands out as an eCommerce skincare company that caters to men with simple, effective, and reliable products. Sam recognizes that no one cares about your brand as much as you do, and that doing the hard work yourself is an opportunity to better yourself and your company. Black Wolf took a unique approach by handling finances and operations independently, without hiring an outside firm to help in design and marketing.Īll investments went into ads, and this strategy led to higher profits. To fill this gap, Sam and his brother developed a skincare brand for men and focused intently on customer feedback for further development. Sam recognized that when it comes to skincare, men are often uninformed and left with limited options and ineffective products. Sam Lewkowict, Co-founder and CEO of Black Wolf, joins the POD to give some insight on the direct-to-consumer business’s growth, marketing strategy, and how the brand got started.īlack Wolf is a grooming brand targeted towards men, focused on being simple and effective. How Black Wolf targeted an underserved audience and gained exponential growth
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